Normal is Broken: Jesse Itzler’s Framework for Extraordinary Living

Normal is Broken Review: Jesse Itzler’s Framework for Extraordinary Living
Feeling stuck in a routine that doesn’t excite you? Living on autopilot? Normal is Broken by entrepreneur and endurance athlete Jesse Itzler is a mindset and methodology course designed to help you break from conventional living and design a more intentional, adventurous life. We’ve explored the program to see if it delivers on its promise of helping you “upgrade your life.”
What You’ll Learn
- Jesse Itzler’s personal philosophy for designing an unconventional life
- Practical strategies to inject more energy and adventure into your daily routine
- How to set and achieve “fun, scary, and hard” goals
- Mindset shifts to overcome complacency and comfort zones
- Frameworks for building resilience and mental toughness
Course Structure
The program is built around actionable principles rather than traditional modules:
- The “Normal is Broken” Mindset – Identifying and breaking free from autopilot living
- Energy & Adventure Injection – Practical ways to add more life to your life
- Goal Setting Reimagined – Creating objectives that are fun, scary, and meaningful
- Building Your “Life Team” – Surrounding yourself with the right influences
- Real-World Challenges: Assignments designed to push you out of your comfort zone
- Jesse’s Personal Stories: Lessons from building Marquis Jet, partnering with Zico, and endurance racing
- Action-Oriented Approach: Focus on implementation, not just theory
- Lifetime Access: Revisit the material whenever you need a reset
Ideal For
- Individuals feeling stuck in a rut or comfortable but unfulfilled
- Entrepreneurs and professionals seeking more energy and purpose
- Anyone wanting to break from conventional expectations
- People inspired by Jesse’s unique approach to business and life
Key Benefits
- Gain a fresh perspective on what’s possible in your life
- Learn to design a life based on energy and adventure, not just obligation
- Break free from societal “shoulds” and define success on your own terms
- Inject fun and challenge into your personal and professional pursuits
What You Need
- An open mind and willingness to challenge your current routines
- Ready to take action, not just consume information
- No specific physical or business requirements
Final Verdict
Normal is Broken is a refreshingly unconventional and highly motivational program that serves as a powerful catalyst for personal change. Unlike traditional self-development courses, it focuses less on rigid systems and more on mindset shifts and energy management, making it particularly effective for those who feel successful by conventional standards but crave more adventure and aliveness.