Normal is Broken: Jesse Itzler’s Framework for Extraordinary Living

Normal is Broken Review: Jesse Itzler’s Framework for Extraordinary Living

Feeling stuck in a routine that doesn’t excite you? Living on autopilot? Normal is Broken by entrepreneur and endurance athlete Jesse Itzler is a mindset and methodology course designed to help you break from conventional living and design a more intentional, adventurous life. We’ve explored the program to see if it delivers on its promise of helping you “upgrade your life.”

What You’ll Learn

Jesse Itzler’s personal philosophy for designing an unconventional life

Practical strategies to inject more energy and adventure into your daily routine

How to set and achieve “fun, scary, and hard” goals

Mindset shifts to overcome complacency and comfort zones

Frameworks for building resilience and mental toughness

Course Structure

The program is built around actionable principles rather than traditional modules:

The “Normal is Broken” Mindset – Identifying and breaking free from autopilot living

Energy & Adventure Injection – Practical ways to add more life to your life

Goal Setting Reimagined – Creating objectives that are fun, scary, and meaningful

Building Your “Life Team” – Surrounding yourself with the right influences

Real-World Challenges: Assignments designed to push you out of your comfort zone

Jesse’s Personal Stories: Lessons from building Marquis Jet, partnering with Zico, and endurance racing

Action-Oriented Approach: Focus on implementation, not just theory

Lifetime Access: Revisit the material whenever you need a reset

Ideal For

Individuals feeling stuck in a rut or comfortable but unfulfilled

Entrepreneurs and professionals seeking more energy and purpose

Anyone wanting to break from conventional expectations

People inspired by Jesse’s unique approach to business and life

Key Benefits

Gain a fresh perspective on what’s possible in your life

Learn to design a life based on energy and adventure, not just obligation

Break free from societal “shoulds” and define success on your own terms

Inject fun and challenge into your personal and professional pursuits

What You Need

An open mind and willingness to challenge your current routines

Ready to take action, not just consume information

No specific physical or business requirements

Final Verdict

Normal is Broken is a refreshingly unconventional and highly motivational program that serves as a powerful catalyst for personal change. Unlike traditional self-development courses, it focuses less on rigid systems and more on mindset shifts and energy management, making it particularly effective for those who feel successful by conventional standards but crave more adventure and aliveness.